12 month contract – Brand PR Manager

 

Published: 14 May 2018

Reference: BCHS964
Location: Cheshire
Salary: £40K

My client is a well-loved food retailer who is looking to appoint a Brand PR Manager to cover a 12 month maternity leave contract.

 

The role will have a focus on Events and Campaigns and you will be responsible for defining and delivering a calendar of events that builds credibility of the company’s offering in the minds of journalists and influencers, ensuring a level of coverage that delivers a positive ROI on their investment.

 

As a key member of the company’s marketing department this role will also play a key part in delivering a joined up PR, social and content plan amplifying their broader marketing campaigns across the year, while also taking line management responsibility.

 

KEY ACCOUNTABILITIES

  • Planning, delivery and review of all key PR (and influencer) events.
  • Work with the wider team to plan and execute campaign led PR /experiential activity as part of a holistic PR, social and content plan.
  • Manage agency relationships.
  • Take line manager responsibility.
  • Support the wider PR and marketing team at busy times as required
  • Build effective internal relationships to ensure the business understands the value of events and PR campaigns and provides timely information and support as required.

 

TECHNICAL SKILLS & QUALIFACTIONS

  • Presentation skills
  • Brief writing
  • Professional qualifications from CIPR or relevant body desirable
  • Good interpersonal skills and the ability to interact effectively with people of varying seniority (internal) or background (external)
  • Proven ability to be persuasive, resilient and able to handle criticism in a positive and constructive manner
  • Demonstrate sound judgement and ability to make quick decisions that will impact positively on the brand
  • Show confidence in leading external agencies to ensure they provide the best possible output at all times
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