Consumer PR Account Manager


Published: 9 October 2019

Reference: BCHS647
Location: Manchester
Salary: £26 - £32K

My client on the hunt for an experienced and highly motivated Account Manager to join an outstanding PR agency team and work across exciting national consumer accounts!


They are looking for a solid manager with excellent media contacts, presentation and performance abilities who is committed, passionate and has an excellent work ethic, which will become a driving force to growing and expanding the Manchester office.


The day-to-day:


  • Managing a portfolio of clients’ PR accounts
  • Providing strategic counsel to clients to aid their PR and wider marketing campaigns
  • Providing commentators and product or company information to the media
  • Building relationships with existing and new clients
  • Liaising with clients regarding press campaigns, creative projects and PR solutions
  • Providing innovative and creative ideas to clients
  • Briefing clients and updating them on press campaigns
  • Analysing PR coverage and social media activity and providing written reports
  • Developing industry, sector and product focused PR campaigns
  • Contributing to daily meetings, and liaising and updating clients on PR activities
  • Building client relationships and maintaining a network of media contacts including journalists and industry spokespeople
  • Developing news angles, stories and pitches to further the client’s profile, products and services.
  • Fulfilling the client’s key performance indicators and growing accounts
  • Being involved in pitching for new business and developing PR proposals
  • Managing and mentoring junior members of staff



Key skills:


  • High levels of communication – both presentation, verbal and written skills
  • Impressive emotional intelligence and interpersonal expertise
  • A passion for the media, including social media
  • Flair for creativity, strategic thinking and innovation
  • Strong copywriting and marketing mastery
  • Good industry knowledge and experience in building influential networks
  • Ability to create engaging multimedia content and/or outsource this effectively including the recruitment and engagement of influencers
  • Must be confident developing social media strategies and setting goals which increase brand awareness and increase engagement
  • Outstanding organisation with an ability to manage multiple projects, portfolios, content and platforms i.e. social media channels
  • Service focused and sensitive to confidential information




Qualifications/ Experience Required:


Candidates with relevant degrees in the arts, media or public relations are desirable.

PR qualifications from the PRCA or CIPR are also highly valued too.

Work experience in related fields including journalism or marketing will be considered.


At Account Manager level we would expect prior experience of:


  • Experience of managing PR accounts
  • Agency experience
  • Evidence of copywriting, marketing and report writing, social media, event management and client liaison skills
  • Strong communication with excellent presentation and data analysis capabilities
  • Aptitude to build a network of influencers and press commentators
  • Industry knowledge and contacts is beneficial


This is a fantastic opportunity if you’re looking to take the next step in your career and have the ability and experience to manage a portfolio of accounts effectively!

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