Consumer PR & Content Senior Account Executive

 

Published: 18 January 2019

Reference: BCHS557
Location: Manchester
Salary: £22 - £24K

My client is a prestigious Manchester agency who is looking to staff up in their consumer PR team! They are looking to appoint a Consumer PR & Content Senior Account Executive – to work on a mix of sports & fitness, food and drink, retail and lifestyle clients.

 

One of the roles will focus on consumer retail clients and the other role will focus on consumer sports clients.

  • A determination to drive campaigns, smash targets and deliver bespoke and accurate evaluations that show real business benefit
  • Proactive involvement with client handling
  • Understanding the media agenda and keeping up-to-date with the media landscape
  • Proactively spotting client opportunities in the media
  • Selling in stories/ideas to media and growing a network of contacts
  • Taking responsibility for completing tasks within deadlines
  • Evaluating results across all clients and working with account managers to produce thorough review documents
  • Playing an active role in the communications industry, including building a knowledge base of key competitors and developing a network of peers
  • Keeping abreast of industry/ client developments to keep knowledge current
  • The ability to manage social media channels for clients and create effective digital content that generates widespread engagement/sharing
  • A passion for consumer clients and media
  • Good time management
  • Willingness to learn and develop
  • In depth understanding of social platforms (Facebook, Twitter, Instagram, Pinterest, Snapchat, blogs)
  • Confidence when it comes to social media management – reacting to topical conversations on behalf of brands, and starting new ones
  • Experience in producing a variety of different types of content that gets heaps of views/engagement (for your own personal channel/brand)
  • An understanding of influencer engagement and content aggregation
  • A thorough understanding of all types of media/stakeholder touchpoints and how to integrate and target them
  • Someone who will immerse themselves in our clients’ brands and markets
  • The ability to work on new business and help develop strong presentations
  • Ability to work flexibly, reflecting the changing needs of the industry
  • Understanding of traditional media relations and formats desirable, but not essential
  • A strong team player with great communication skills
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