Fashion PR Account Executive


Published: 10 May 2017

Reference: BCHS300
Location: Manchester
Salary: £DOE

My client is an award winning Manchester based fashion PR agency for is looking to appoint a consumer PR Account Executive to work across their fashion and beauty client portfolio.

You will work closely with the Directors and Managers to support in co-ordinating databases, day-to-day projects and approaches – all the while implementing campaign strategy and ensuring the satisfaction of all clients.


The successful candidate will have a minimum of 12 months experience in the fashion PR industry working in an agency or in house environment.


Basic Expectations:

  • A ‘can do’ attitude is essential
  • Enthusiasm, dedication and self-motivation
  • Speed: carrying out tasks quickly and efficiently
  • Lateral thinking – think across all brands and maximize on all opportunities for client and agency benefit
  • A team player with a knowledge of the fashion industry across trade and consumer levels
  • Proven ability to monitor and reach coverage targets
  • Proven ability to confidently liaise with clients, media and management
  • Demonstrated ability to follow campaign strategy
  • Demonstrated ability to build new media and VIP contacts across different sectors
  • Proven reporting ability across accounts
  • Demonstrated and reported success on day-to-day press office functions
  • Ability to express personal learning objectives and demonstrate a  desire to improve individual skills base


Guide to Role & Responsibilities:

  • Media liaison and relationship building
  • Client liaison – ensuring communication is always at its best
  • Day to day press office functions – product and image placement
  • Sample management and co-ordination
  • Celebrity gifting for product placement
  • Copy writing – press releases, look sheets, emailers, promotional copy, invites
  • Assisting in implementing strategies, coordinating events and shows
  • Media monitoring – off and online
  • Administrative tasks including creating and building media lists, minute taking, client reporting, sending and receiving samples, gifting etc
  • Maintaining and updating the press database
  • Management social media for the clients where applicable
  • Producing media packs for brands & arrange regular media visits
  • Ensuring that branding standards are maintained throughout all internal and external communications
  • Compiling of monthly coverage evaluations and meeting agendas
  • Regular creative brainstorms with the team
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