PR Account Manager/Senior Account Manager

 

Published: 18 January 2021

Reference: BCHS713
Location: Manchester
Salary: £27 - £35K

My client is a well-respected and admired Manchester Marketing Agency who has an exciting opportunity to join its award winning PR and Social media team. They are looking to appoint a PR Account Manager/Senior Account Manager to work across both consumer and B2B clients that cover travel & tourism, hospitality, sport, retail, FMCG, third sector, construction.

Assisting the Senior PR team members, you will help to provide creative and strategic direction, and play an important part in the delivery of our consumer and B2B campaigns. As Account Manager/Senior Account Manager, you will be expected to manage client accounts and have a firm handle on activity and budgets to ensure these remain profitable, and that work is of the highest standard. You will build and maintain strong relationships with clients and have involvement in new business activities.

Key Responsibilities

Clients
• To manage the implementation of agreed Client/Campaign activity (both day-to-day and forward planning)
• Secure positive media coverage through sell-ins and support junior team members by thorough briefing
• To be responsible for monitoring the progress of Client activity, providing regular updates and coverage reports, identifying new opportunities or potential problems and suggesting
relevant courses of action to the Account Director/Group Account Director
• To set KPIs for your clients and be able to find ways to implement solutions if targets are not being met
• Researching and drafting creative PR content, you will also copy check and guide junior team members on how to create good copy
• To contribute to the writing and delivery of strategic, newsworthy, realistic and creative campaigns that respond to a Client’s communication requirements
• Be fully immersed in our clients’ industries, marketplace and understand their key objectives,
• Keep updated on the Client’s marketplace through competitor reviews and reading
• Ensure Client needs are met quickly, efficiently and completely
• Ensure that the highest level of service is consistently provided, along with strong attention to detail
• You will have an aptitude and love of building and developing client relationships that stand the test of time – built on both professional respect and personal likeability and you
will develop solid client relationships at every level
• To ensure that the team is fully prepared for client meetings and present backs
• To set and adhere to budgets, constantly tracking and flagging any issues to Senior team members

Team
• To manage the workload, efficiency and on-going mentoring and development of more junior members of staff, imparting knowledge, leading by example and sharing best practice
• Mentor, manage and nurture direct reports
• To determine priorities and guide workloads
• To provide input for team appraisals, observing strengths and weaknesses and giving suggestions on development when appropriate

Agency
• To act as brand guardian for both the agency and its Clients in all situations, ensuring a positive profile is maintained and taking appropriate and early action to rectify negativity
• Understand and positively promote the Agency’s philosophy, its work and integrity internally and externally
• Begin to take responsibility for team’s financial status – income, profitability, growth, debtors
• Brief AD/GAD regularly on the status of Client business / account team
• Forward plan team / Client workloads

New Business
• Play a contributing role in the Agency’s new business drive

Personal Attributes and Experience
• Likely to have 3+ years’ experience in a reputable PR agency or in the PR department of an integrated agency
• Consumer and B2B experience
• An eye for what makes a great news story
• The ability to write creative copy including; features, case studies, releases, blogs etc.
• Excellent media contacts
• An appetite for and understanding of link building / Digital PR (desirable)
• The ability to form and strengthen solid client relationships
• Experienced in managing a small team in addition to ‘managing up’
• Proactive and a strong sense of intuition
• An agile mind that can cope with multi-client demands
• Commercially minded with evidence of growing new business from existing client relationships

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To apply for this role, please fill out the details below. Please note that, due to the high number of applications we receive, we cannot always respond to unsuccessful candidates. Please ensure that your CV is a .doc or .PDF file. If you experience any problems, please email Helen@blackcherryrecruitment.co.uk