PR Senior Account Manager – Junior Account Director

 

Published: 4 March 2021

Reference: BCHS733
Location: Manchester
Salary: £30 - £38K

My client is a highly regarded Manchester based PR agency who is on the lookout for a PR Senior Account Manager who is looking to move up to an Account Director role.

This role will work across a mix of corporate/B2B and consumer clients (more weighted on corporate/B2B PR). Client sectors include real estate, place making, destination, professional services, financial and property clients.

This is an exciting opportunity within a fast-growing agency for a candidate who has 4 or more years PR Agency experience under their belt. Candidates need to be self-motivated individuals, with impeccable client liaison skills, who will relish being at the heart of each client account and must have strong, proven media relations, copy/content writing and business development skills.

Necessary Experience
• High level of writing skills and ability to adapt style for different audiences
• A strong understanding of the media, editorial requirements and what makes a story
• Ability to demonstrate creativity and innovative thinking
• Experience of delivering impactful communications campaigns from inception through to delivery
• Ability to build relationships internally and externally, at all levels
• Strong organisational and time management skills
• Demonstrates the ability to work independently, whilst maintaining team role
• Strong administrative and project management skills
• Professional demeanour, sets a strong example to junior members of the team
• A thorough understanding of the value and importance of PR and its place within the overall communications/marketing mix
• A thorough understanding of all aspects of marketing and the ability to create campaigns that utilise a variety of skills and tools
• Ability to work to deadlines
• Strong presentation skills, presenting effectively and talking with authority
• The ability to forge long lasting and meaningful relationships with clients
• Strong financial and commercial awareness
• The ability to manage a client’s marketing budget
• Reliable, committed and organised with an ability to handle change easily
• Confident and has the ability to foster confidence and respect from clients
• Great inter-personal skills

Responsibilities
• Plan and implement impactful communications campaigns
• Develop and lead strategies from formulation through to execution aligning them with the client’s key business objectives
• Ensure pro-active service and that accounts are serviced to the correct level
• Combine creativity with knowledge of the media to recognise media angles and generate positive news coverage, profile pieces and features across a broad media spectrum
• Ability to write “journalist quality” press releases
• Assist in the reporting, analysis and evaluation of campaigns
• Liaise with the client and act as key point of contact in support of senior consultants
• Sell ideas, promotions and features to clients and media
• Delegate to junior members of the team effectively
• Supervise Account Executive and Account Manager’s activity and workload
• Fully participate in brainstorms and create workable programmes for new business and existing clients
• Keep track of impending deadlines and ensure all work is completed in a timely manner
• Actively participate in new business development including proposal writing
• Identify new business opportunities
• Maintain agreed client activity and budgets and alert the Account Director to any budget overspend/underspend
• Ensure all work is completed on time and within budget
• Lead on accounts and monitor client satisfaction levels
• Producing draft fee and expense budgets for new business
• Represent the agency at events

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To apply for this role, please fill out the details below. Please note that, due to the high number of applications we receive, we cannot always respond to unsuccessful candidates. Please ensure that your CV is a .doc or .PDF file. If you experience any problems, please email Helen@blackcherryrecruitment.co.uk