B2B PR & Marketing Junior Account Manager – Account Manager

Published: 10 January 2022

Reference: BCHS898
Location: Macclesfield
Salary: £26-32K

This well respected Macclesfield PR agency is looking to appoint a new Tech B2B PR Junior Account Manager or Account Manager to work on their variety of B2B PR clients across PR, digital and integrated marketing.

Clients cover tech, education, energy/utilities, facilities management, finance, food and agriculture, hospitality, HR, life sciences, manufacturing, healthcare professional services, retail and the built environment.

Candidates don’t need to have a tech PR background but obviously an interest in the sector would be beneficial.…

Client responsibilities:

• Take ownership of each client account and become the first port of call for all client enquiries
• Deliver PR, digital and integrated marketing campaigns over and above client expectations
  • Ensure that clients are regularly provided with new proactive ideas – ideally one per month
  • Pitch and generate high levels of targeted on-message coverage in client’s tier one media
  • Spot new opportunities for coverage and/or digital awareness
  • Create and manage the team to deliver digital campaigns that achieve client objectives
  • Responsible for identifying content opportunities, as well as drafting and subbing others work. Ensuring that content is adapted to fit whatever style required from blogs and by-lines to white papers and research reports
  • Understand and employ PR, digital and content marketing tools to deliver campaigns that go beyond what’s expected
  • Responsible for timely and effectively delivery of reporting and measurement – from weekly update calls to six month reviews
  • Ability to deliver critical reporting and measurement across all elements of the programme

Account manager skills:

• A passion and flair for creating stories and media coverage
• A team player but with the ability to self-motivate
• Strong B2B background with an understanding of vertical sectors
• Good understanding, knowledge and relationships with regional and national press

• Go beyond what’s asked of you
• A multi-tasker with experience of working on multiple clients
• A creative and critical thinker who’s able to solve problems
• Strong attention to detail

• Strong lateral thinkers who can link client topics to big news themes