B2B PR & Marketing Junior Account Manager – Account Manager


Published: 10 January 2022

Reference: BCHS898
Location: Macclesfield
Salary: £26-32K

This well respected Macclesfield PR agency is looking to appoint a new Tech B2B PR Junior Account Manager or Account Manager to work on their variety of B2B PR clients across PR, digital and integrated marketing.


Clients cover tech, education, energy/utilities, facilities management, finance, food and agriculture, hospitality, HR, life sciences, manufacturing, healthcare professional services, retail and the built environment.


Candidates don’t need to have a tech PR background but obviously an interest in the sector would be beneficial.…


Client responsibilities:

  • Take ownership of each client account and become the first port of call for all client enquiries
  • Deliver PR, digital and integrated marketing campaigns over and above client expectations
    • Ensure that clients are regularly provided with new proactive ideas – ideally one per month
    • Pitch and generate high levels of targeted on-message coverage in client’s tier one media
    • Spot new opportunities for coverage and/or digital awareness
    • Create and manage the team to deliver digital campaigns that achieve client objectives
    • Responsible for identifying content opportunities, as well as drafting and subbing others work. Ensuring that content is adapted to fit whatever style required from blogs and by-lines to white papers and research reports
    • Understand and employ PR, digital and content marketing tools to deliver campaigns that go beyond what’s expected
    • Responsible for timely and effectively delivery of reporting and measurement – from weekly update calls to six month reviews
    • Ability to deliver critical reporting and measurement across all elements of the programme


Account manager skills:

  • A passion and flair for creating stories and media coverage
  • A team player but with the ability to self-motivate
  • Strong B2B background with an understanding of vertical sectors
  • Good understanding, knowledge and relationships with regional and national press
  • Go beyond what’s asked of you
  • A multi-tasker with experience of working on multiple clients
  • A creative and critical thinker who’s able to solve problems
  • Strong attention to detail
  • Strong lateral thinkers who can link client topics to big news themes
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