B2B Tech PR Account Director


Published: 24 February 2022

Reference: BCHS918
Location: Liverpool/Manchester Hybrid
Salary: £40 – £45K

HERE is your chance to make a big difference within a growing integrated marketing and PR agency.

My client is looking for an energetic, results-driven B2B PR Account Director with experience in the technology sector to be a trusted source of creativity, strategy and guidance to their clients, while also driving operational efficiencies and financial performance within the agency.


They are a pioneering integrated marketing and PR agency with clients across the technology, digital, professional services, education and property development sectors. They are creative, strategic and agile, providing strategy and executing campaigns across digital marketing, content, PR, social media and events.


This role is flexible in terms of hours and location. We offer hybrid working with hours in the office to agreed with candidates.


Who they are looking for  

They are looking for a person with proven experience in the B2B agency world, who is keen to take on greater client and planning responsibilities. You’ll understand how to use bold storytelling, data and insights, creative angles and media relationships to generate consistent, high-quality press coverage, cultivate thought leadership and boost share of voice.


The ideal candidate will formulate PR strategies and plans, develop and implement client SLAs and own the delivery of all PR activity. As a client-facing role, this person will manage client expectations, ensure tasks are allocated properly across the team, keep tasks on deadline and handle any client escalations, if and when they occur. Relationship building and project management are critical in this role.


As a senior-level role, this person will proactively develop and implement account processes, take the lead in ensuring financial profitability of accounts and find ways to grow/upsell existing accounts.


New business is also an important element of this role, so you will have experience in identifying and seeking out new business opportunities, developing new business proposals and pitching live to potential clients.


Reporting into the director, this person should be comfortable coaching and guiding members of the PR team, while also collaborating with other team members across the business, including content, digital and paid marketing. You will be a continuous learner by nature and crave opportunities to grow personally and professionally.


The perfect candidate: 

  • Deep understanding and passion for B2B technology/SaaS
  • Confident with account planning and management
  • Proven ability to build and maintain client relationships
  • Proactive and strategic by nature, constantly monitoring client service levels
  • Strong eye towards metrics and performance, ensuring client KPIs are met
  • Actively advising clients on PR performance (using data/learnings to guide future PR execution)
  • Growing accounts by selling in additional projects and agency services (i.e. content, digital/paid, social)
  • Identifying and developing new business opportunities
  • Motivating your team and inspiring them to always deliver exceptional work
  • Managing and developing direct reports
  • Developing and implementing successful PR campaigns for clients
  • Robust network of media contacts/relationships in technology, digital and business publications
  • Experience in developing and presenting campaign/performance reports to clients
  • Experience using Cision (formerly TrendKite), Google Analytics, Google Data Studio, Hootsuite, Sprout Social



  • 7+ years of in-house or agency experience
  • Previous Account Director experience in an agency
  • Have worked in one or more of the following industries – technology/SaaS, digital, IT or professional services
  • Strong understanding and experience in integrating PR with marketing/content/digital campaigns


They are a creative, agile and strategic agency. Because the world of PR is fast-moving, you’ll need to be nimble, fearless and willing to roll up your sleeves to get things done. Don’t worry; you have a supportive team on-hand, ready and willing to step in with feedback, guidance and support where needed.


The wellbeing of their team matters to them so they have set up a variety of initiatives, activities and training to keep their team’s minds, bodies and souls healthy. They have also settled into a normal routine of hybrid working (mix of remote and in-office) and allow for flexible working to accommodate your personal situation. And because they know you’ll want to grow both personally and professionally, you’ll have a personal development plan (PDP) with ongoing support and training available.


It’s such an exciting time to join this agency – they are winning lots of new business, they are building lasting relationships with their existing clients, and they are revved up to turn their clients’ ambitions into reality.


The benefits 

  • Open, collaborative working environment
  • Flexible and semi-remote working
  • Wellbeing programme
  • Private medical insurance
  • Rewards package
  • Competitive salary
  • 5% pension scheme
  • Increasing holiday allowance
  • Incentives and regular organised fun
  • Training, coaching and development opportunities


Apply Now

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    To apply for this role, please fill out the details below. Please note that, due to the high number of applications we receive, we cannot always respond to unsuccessful candidates. Please ensure that your CV is a .doc or .PDF file. If you experience any problems, please email Helen@blackcherryrecruitment.co.uk