Research the company and people interviewing you, so that you have background information to draw from in the interview.


Take this to ALL interviews! A portfolio is a visual aid that will demonstrates your experience to date.


First impressions count. Make sure you are well groomed and opt for smart attire. If it is a virtual interview, think about your background when on a call. Make sure you are in a quiet room and that the background doesn’t show anything that might give the wrong impression. Avoid wearing anything that might give screen glare.

Be on time

Whether it is a Face to face or virtual interview, NEVER BE LATE. If you aren’t familiar with the location of the interview, do a dummy run, so that on the day you know where you are going and make sure you leave plenty of time. If it is a virtual interview, make sure your technology is working and that you have tested it ahead of the interview.


  • Shake hands with everyone you meet and look them in the eyes when you do this. Your hand shake should be firm but not crushing!
  • Keep eye contact with the people you talk to, it shows you are genuine, honest and confident in what you are saying.
  • Don’t talk over anyone or interrupt them.
  • Put your phone on silent or turn it off and NEVER answer it whilst you are in an interview.
  • Sit up straight in the interview and don’t slouch.
  • Don’t cross your arms as this can be interpreted negatively.
  • Remember to smile – believe it not, some people forget to do this! You want the interviewer to see you as friendly and approachable.
  • Make a note of questions to ask the interviewer about the company and role. It demonstrates you have done your research and are genuinely interested in working for them. It will also allow you to ascertain if the fit is right for you.
  • At the end of the interview, ask them if there is anything more they would like to know about you or your experience that might help demonstrate your suitability for the role.
  • Make sure you thank them for their time, re-iterate your interest in their company and the role and tell them you hope you see them again soon.


Win hearts and minds! It is vital to make sure that you let your personality shine in an interview, as the interviewer will need to be sure you will fit into the role, existing team and company.


Employers want people with a positive, ‘can-do’ attitude.


Do not talk in a derogatory way about anyone or anything (e.g. current or ex employers, campaigns, clients or colleagues). Where negative experiences have existed, focus on how you managed them and what you learned/took from the experience.

Adding Value

Employers want to employ people who can add value on a commercial, cultural and operational level. Have examples prepared of how you have added value previously.

Practice Interview & Scenario

Even the most experienced candidates lose their train of thought, particularly if it is the first interview for some time. An interview practice run with a partner or friend can make a huge difference.