My client is a highly regarded Manchester based PR agency who is on the lookout for a PR Account Manager or Senior Account Manager to join their award winning team.
This role will work across a mix of real estate, event/launch, place making, destination, hospitality, professional services, financial and property clients clients – covering corporate/B2B and consumer (more weighted towards corporate/B2B PR).
This is an exciting opportunity within a fast-growing agency for a candidate who has 5 or more years PR Agency experience under their belt. Candidates need to be self-motivated individuals, with impeccable client liaison skills, who will relish being at the heart of each client account and must have strong, proven media relations, copy/content writing and business development skills.
Necessary Experience
- High level of writing skills and ability to adapt style for different audiences
- A strong understanding of the media, editorial requirements and what makes a story
- Ability to demonstrate creativity and innovative thinking
- Experience of delivering impactful communications campaigns from inception through to delivery
- Ability to build relationships internally and externally, at all levels
- Strong organisational and time management skills
- Demonstrates the ability to work independently, whilst maintaining team role
- Strong administrative and project management skills
- Professional demeanour, sets a strong example to junior members of the team
- A thorough understanding of the value and importance of PR and its place within the overall communications/marketing mix
- A thorough understanding of all aspects of marketing and the ability to create campaigns that utilise a variety of skills and tools
- Ability to work to deadlines
- Strong presentation skills, presenting effectively and talking with authority
- The ability to forge long lasting and meaningful relationships with clients
- Strong financial and commercial awareness
- The ability to manage a client’s marketing budget
- Reliable, committed and organised with an ability to handle change easily
- Confident and has the ability to foster confidence and respect from clients
- Great inter-personal skills
Responsibilities
- Plan and implement impactful communications campaigns
- Develop and lead strategies from formulation through to execution aligning them with the client’s key business objectives
- Ensure pro-active service and that accounts are serviced to the correct level
- Combine creativity with knowledge of the media to recognise media angles and generate positive news coverage, profile pieces and features across a broad media spectrum
- Ability to write “journalist quality” press releases
- Assist in the reporting, analysis and evaluation of campaigns
- Liaise with the client and act as key point of contact in support of senior consultants
- Sell ideas, promotions and features to clients and media
- Delegate to junior members of the team effectively
- Supervise Account Executive’s activity and workload
- Fully participate in brainstorms and create workable programmes for new business and existing clients
- Keep track of impending deadlines and ensure all work is completed in a timely manner
- Actively participate in new business development including proposal writing
- Identify new business opportunities
- Maintain agreed client activity and budgets and alert the Account Director to any budget overspend/underspend
- Ensure all work is completed on time and within budget
- Lead on accounts and monitor client satisfaction levels
- Producing draft fee and expense budgets for new business
- Represent the agency at events